Case Study: Croma reduces drop-offs and speeds up its website with N7 The Nitrogen Platform

Croma optimizes website and reduces drop offs by 15%

Croma, a major Indian electronics retailer, faced significant challenges with its website performance. Their critical mobile and desktop pages were loading very slowly, taking over 12 seconds, which led to a poor user experience and high funnel drop-off rates. Additional concerns included high infrastructure costs, vulnerability to DDoS attacks, and a lack of usage insights. To address these issues, Croma partnered with the vendor N7 - The Nitrogen Platform and implemented its Digital Experience Platform 5.0.

The solution from N7 - The Nitrogen Platform involved granular page caching, third-party script management, and a cutting-edge security module. This implementation delivered substantial results, including a 30% increase in page speed and a 20% reduction in infrastructure costs. Most importantly, the improved user experience contributed to a 5% increase in orders and a 15% reduction in website drop-offs.

Croma