Case Study: Kimberly-Clark Professional achieves 219% increase in qualified leads and 38% pipeline growth with N3

Industrial Manufacturing Leader Improves Lead Conversion and Drives New Revenue with N3

Kimberly-Clark Professional, a leading provider of hygiene, safety and productivity supplies sold through distributors, needed to boost demand beyond its channel, improve conversion of marketing-generated leads, and increase Field Sales engagement. To address poor lead quality and inconsistent follow-up, Kimberly-Clark Professional engaged N3 to run a pilot using N3’s Inside Sales and outsourced sales and marketing services focused on higher‑value lead qualification and account collaboration.

N3 implemented a two‑pronged pilot—aligning N3 Sales reps with a Southeast district and routing marketing leads directly to N3’s Inside Sales team for in‑depth qualification, appointment setting, and Voice‑of‑the‑Customer feedback. The results: N3 exceeded the qualified lead goal by 219%, grew pipeline revenue by 38%, strengthened Field Sales confidence and collaboration, and earned expansion of the program across North America, a two‑year extension, and a formal customer‑retention program.

Kimberly-Clark Professional