Case Study: Canal & River Trust streamlines brand communications with N2 Group and Brand iQ

Canal & River Trust streamlines print and logistics for 2,000 miles with N2 Group

The Canal & River Trust, a charity protecting 2,000 miles of waterways, needed to ensure brand and messaging consistency across all its printed, digital, and merchandise communications for its wide range of stakeholders. To address this challenge, they partnered with N2 Group, which implemented its Brand iQ platform to centralize control and streamline the complex logistics of their brand materials.

N2 Group's solution provided a centralized brand centre with fixed and variable templates to guarantee consistency, alongside warehousing and streamlined ordering for improved efficiency. The implementation included expert consultation on sustainable material options. As a result, N2 ensured the Trust's visual identity and core values were maintained across all outputs, earning the position of the Trust's preferred brand implementation partner.

Canal & River Trust