Case Study: C&W Technologies achieves consistent customer engagement and boosts its bottom line with N-able MarketBuilder

C&W Technologies - Customer Case Study

C&W Technologies, a managed IT services firm serving SMBs for more than 30 years, struggled to find the time and budget to market their services while maintaining high-touch customer support. They already used N-able RMM and became an early adopter of N-able MarketBuilder to help stay in front of customers without diverting staff from service delivery.

N-able’s MarketBuilder provided ready-made campaigns—emails, landing pages, content and social posts—that C&W could deploy or lightly customize, upload lists, and send with minimal training. Using N-able’s platform let C&W maintain consistent customer communications without extra marketing spend, generated more awareness of bundled services (leading customers to request offerings they hadn’t known about), helped convert interest into sales, and ultimately helped “bolster [their] bottom line,” prompting plans to expand N-able MarketBuilder use.

C&W Technologies

Eric Kiehn

Chief Executive Officer and Founder