Case Study: BDS Marketing achieves clearer brand positioning with mywebWOW!

BDS Marketing unifies 3 brands with mywebWOW! to clarify its digital story

BDS Marketing, a retail marketing company based in California, faced a significant branding challenge. The company operated three distinct brands but struggled to position them or explain their relationship, which confused both their sales team and their target audience. They engaged the vendor mywebWOW for help in presenting a clear, unified brand story across their digital presence, requiring a strategy and a new website.

mywebWOW developed a strategy to merge the three separate brands into one, offering three service levels under a single brand identity. The vendor executed all creative work, which included designing a new website, producing custom photography and content, and developing a new social media strategy. This solution consolidated the brands into one cohesive identity with a single SEO strategy, one website, and a unified promise of value, resolving the previous confusion.

BDS Marketing