Case Study: Beiersdorf builds a modern mobile talent pool with myVeeta

Beiersdorf - Customer Case Study

Beiersdorf used myVeeta’s talent relationship management solution to build and maintain a more effective talent pool. The company needed a way to keep candidate CVs up to date automatically, reduce manual profile checks on LinkedIn and Xing, and improve the candidate experience through modern mobile communication.

myVeeta implemented the new talent pool in just a few weeks, with recruiters able to use the system intuitively and collaborate easily. Beiersdorf now contacts talents via WhatsApp and SMS through a single interface, and 81% of talents in the pool prefer mobile channels, helping boost response rates and strengthen the employer brand.

Beiersdorf

Joana Hegemann

Senior Recruiter and Project Manager Personnel Marketing