Case Study: ReMind UK achieves a clearer, more impactful dementia brand with Mytton Williams

ReMind UK boosts website visits 155% with Mytton Williams

ReMind UK, a small charity supporting people with dementia, faced a challenge with its outdated and confusing branding, which was not reflective of its dynamic, world-leading work. The vendor, Mytton Williams, was engaged to provide a comprehensive rebranding service including naming, messaging, and brand identity to address this issue.

Mytton Williams developed a fresh, impactful new identity, including the new name ReMind UK and the proactive positioning "Getting ahead of dementia." The branding used symbolic incomplete letters to represent the challenges of dementia. This solution led to significant measurable impact, including a 155% increase in website visits and a 75% rise in social media reposts.

ReMind UK