Case Study: Millfield School grows pupil numbers and open-day bookings with Mytton Williams

Millfield School grows pupil numbers by 7% with Mytton Williams

Millfield School, the UK's largest boarding school, faced the challenge of standing out in a competitive market where many independent schools used similar branding. They needed to move beyond their well-known reputation for sporting achievements to showcase their strengths in arts and academics. They partnered with the design agency Mytton Williams for a comprehensive brand refresh.

Mytton Williams developed a new strategy and visual identity centered on the 'every field' concept, putting real student stories at the heart of a national advertising campaign. The solution included modernized branding, a new micro-site, and consistent templates for all materials, which united the school's departments. As a result of Mytton Williams' work, Millfield School grew pupil numbers by 7% and increased open-day bookings by 62%.

Millfield School