Case Study: FleetCheck strengthens its brand identity with Mytton Williams

FleetCheck boosts fleet management software with Mytton Williams

FleetCheck, a provider of the UK's most recommended fleet management software, faced a challenge with an outdated brand identity that lacked a clear system for its growing portfolio of products. The existing logo did not convey the simplicity or distinctiveness of its software. Mytton Williams was engaged to develop a new brand strategy and identity to support the company's future growth.

Mytton Williams created a new brand identity centered on an evolved tick symbol, which was transformed into three ticks forming an 'F' for FleetCheck. They also implemented a clean typographic system and a versatile design framework. The result was a distinctive and flexible identity that received unanimous positive feedback from partners and staff. The new system seamlessly supports everything from marketing campaigns to the software interface itself.

FleetCheck