Case Study: Eight achieves 90% occupancy and Top 50 restaurant recognition with Mytton Williams branding

Eight reaches 90% occupancy in 2 months with Mytton Williams

Eight, a new boutique hotel in Bath, faced the challenge of needing a complete name, brand identity, and communication materials to stand out in a crowded market, all within a tight three-month deadline. They partnered with the design agency Mytton Williams for a comprehensive solution including naming, strategy, brand identity, art direction, website, print, and advertising.

Mytton Williams delivered a simple yet playful graphic identity that reflected the hotel's unique offering of eight guest rooms and eight seasonal dishes. The resulting brand successfully launched and quickly achieved 90% occupancy after just two months of trading. It was also selected for The Guardian’s Top 50 Places to Eat list and won a Gold award at the Transform Brand Awards for best visual identity.

Eight