Case Study: Clarks achieves a 25% increase in shoecare sales with Mytton Williams brand identity redesign

Clarks boosts shoecare sales by 25% with Mytton Williams

Clarks, the UK's largest shoe manufacturer and retailer, required a complete identity redesign to complement its store refurbishments and marketing activity. The challenge for vendor Mytton Williams was to sensitively evolve the long-established brand identity into a more sophisticated look that would work across all communications.

Working closely with the Clarks team, Mytton Williams implemented the new brand identity across literature, shop fascias, packaging, and vehicles. The solution included a differentiated color system for the shoe care range that reflected the new retail interiors. The project was extremely well received, winning 6 international design awards and modernizing the company's image. The vendor's work also drove a measurable 25% increase in sales for the shoe care range.

Clarks