Case Study: British Glass Biennale boosts applications with branding by Mytton Williams

British Glass Biennale boosts applications by 31% with Mytton Williams

The British Glass Biennale, the UK's largest exhibition of contemporary glass, required a flexible and distinctive brand identity to meet the high expectations of major artists and collectors. They engaged the design agency Mytton Williams for a comprehensive solution involving strategy, narrative, and brand identity.

Mytton Williams developed a branding system inspired by the material of glass itself, focusing on its reflective and refractive qualities. The resulting distinctive typography provided a strong, adaptable design that has remained effective for over a decade. The solution led to award-winning work and a significant measurable impact, including a 31% increase in artist applications for the 2024 exhibition.

British Glass Biennale