Case Study: Waffle Factory validates foot traffic faster with MyTraffic

Waffle Factory validates locations in just a few clicks with MyTraffic

Waffle Factory, a family-owned Belgian chain of waffle restaurants, faced a significant challenge in its expansion strategy. The company needed to accurately validate foot traffic at potential new locations, a key criterion for selecting successful sites. Previously, this required time-consuming physical visits to each location and manual counting, a process that was inefficient and prone to bias from not accounting for seasonality or exceptional events. They chose MyTraffic and its Geoblink product to overcome this hurdle.

By implementing MyTraffic's solution, Waffle Factory streamlined its location validation process into one that can be done in just a few clicks. The tool provided easy, accurate, and reliable foot traffic data, eliminating the need for lengthy manual counts. This allowed the team to spend much less time validating sites, reserving physical visits only for a final validation. The efficiency gained from MyTraffic supports the company's controlled, steady pace of expansion.

Waffle Factory