Case Study: Thionville reduces commercial vacancy by 26% with MyTraffic

Thionville cuts commercial vacancy by 26% with MyTraffic

The city of Thionville faced challenges in urban planning and commercial development, including high vacancy rates and a reliance on outdated, static data. To support its goal of growing the city's population, Thionville turned to vendor MyTraffic and its CityManager product to obtain dynamic footfall data and guide investors.

By implementing MyTraffic's solution, the city gained access to precise, transparent foot traffic information for 30 specific locations. This data was provided to project sponsors and retailers to assist in their decision-making. As a result, MyTraffic contributed to Thionville reducing its commercial vacancy rate by 26%, from 22% to 16% since 2018, significantly enhancing the city centre's attractiveness to investors.

Thionville