Case Study: Thionville reduces commercial vacancy by 26% with MyTraffic

Thionville - Customer Case Study

The city of Thionville faced the challenge of restructuring its city center to support population growth and reduce a high commercial vacancy rate. To make more informed decisions, they required dynamic data on pedestrian footfall and turned to the vendor MyTraffic and its CityManager product to guide their urban planning and commercial strategies.

By implementing MyTraffic's software, Thionville gained access to precise, dynamic footfall data, eliminating the need for unreliable hardware. This solution provided transparent and accurate data to show investors and retailers, directly impacting their decision to open new businesses. As a result, MyTraffic contributed to a significant 26% reduction in the city's commercial vacancy rate, dropping from 22% to 16% since 2018.

Thionville

Anne-Karine Ivanov

City Centre Manager