Case Study: Teddy Group accelerates store expansion with MyTraffic

Teddy Group boosts store traffic by 28% with MyTraffic

Teddy Group, an Italian fashion retailer with over 850 stores in 40 countries, faced significant challenges in its expansion strategy. The company relied on manual methods for evaluating new store locations, which involved time-consuming site visits and analyses based on intuition rather than objective data. This process wasted considerable time and resources. To address this, Teddy Group implemented Geoblink by MyTraffic to gain data-driven insights.

Using MyTraffic's solution, Teddy Group gained access to precise, dynamic traffic data including customer behavior, catchment areas, and visitor origin. This allowed them to conduct preliminary analyses in minutes instead of days, saving approximately two days of work per location. The data helped avoid store cannibalization and identify high-potential areas. In one measurable example, MyTraffic's footfall data quantified a 28% increase in pedestrian traffic from a new Primark store, which led to revenue increases of 25% and 30% for nearby Teddy Group brands. MyTraffic transformed their expansion strategy into a faster, more efficient, and data-driven process.

Teddy Group