Case Study: Technis enriches in-store analytics and boosts operational decisions with MyTraffic

Technis improves store traffic capture with MyTraffic

Technis, a company that provides data collection and analysis for physical spaces, faced the challenge of enriching its in-store analytics with reliable external footfall data. Their internal tools could track local flow and occupancy, but they lacked comparative geographical data, multi-site insights, and information on visitor origin, making it difficult to measure the external impact of events or get a consolidated view at scale. To address this, they turned to the vendor MyTraffic and its DataLibrary product.

By integrating MyTraffic's external data, Technis was able to complement its internal measurements and significantly enrich its analyses. The solution provided benefits such as a better understanding of customer behavior and external flows, the introduction of a new key metric (the capture rate), and the ability to precisely measure the impact of events and marketing campaigns on store traffic. For one client, a shopping center, this combined data allowed for optimized operational management during a major event, improving customer satisfaction. MyTraffic's data gave Technis an exhaustive and actionable vision for its clients.

Technis