Case Study: Smyths Toys achieves accurate revenue predictions for new store openings with MyTraffic

Smyths Toys achieves 90% revenue prediction accuracy with MyTraffic

Smyths Toys, a leading European toy retailer with over 200 stores, faced challenges in selecting new store locations due to a lack of insight into footfall potential and visitor dynamics. This led to increased uncertainty in revenue projections and a reliance on guesswork for investment decisions. To address this, they turned to the vendor MyTraffic and its product Geoblink for a data-driven solution.

By implementing MyTraffic's platform, Smyths Toys gained access to strategic footfall analysis and catchment area data, which enriched their site selection process. This solution provided them with accurate revenue predictions and benchmarking capabilities against their existing stores. As a result, Smyths Toys achieved 90% accuracy in their revenue predictions for new store openings, validating their approach and enabling enhanced, data-driven decision-making.

Smyths Toys