Case Study: Redevco improves shopping centre profitability with MyTraffic

Redevco manages €1.4 billion in assets with MyTraffic

Redevco, a real estate asset and investment management company, faced challenges in adapting its shopping center offerings due to limited visibility on visitor traffic and the external competitive environment. They struggled to understand visitor origins and profiles, which made it difficult to attract the best retailers and optimize the profitability of their assets. To address this, they turned to the vendor MyTraffic and its SmartMonitor product.

MyTraffic provided comprehensive insights into visitor demographics and shopping center performance. The implementation of their Void Analysis tool specifically allowed Redevco to identify the optimal brands to fill vacant spaces, thereby improving their merchandising mix. This solution enabled Redevco to make strategic, data-driven decisions to enhance asset performance and attract top retailers, directly supporting their mission to maximize profitability across their portfolio of properties.

Redevco