Case Study: Redevco improves shopping centre profitability with MyTraffic

Redevco - Customer Case Study

Redevco, a real estate management company, faced challenges in adapting the shopping and service offerings of its properties to meet consumer expectations. Without visibility into visitor profiles, traffic origins, and the competitive landscape, they struggled to optimize asset profitability and attract the best retailers. They turned to the vendor MyTraffic and its SmartMonitor and Void Analysis tools to address these issues.

MyTraffic's solution provided comprehensive insights into visitor data and the external retail environment. The implementation of their Void Analysis tool specifically enabled Redevco to strategically identify the ideal brands to fill vacant spaces, thereby optimizing their merchandising mix. This data-driven approach empowered Redevco to enhance shopping centre performance, attract top brands, and ultimately improve the profitability of their assets.

Redevco

Stéphane Friant

Asset Manager / Asset Development