Case Study: Primonial REIM boosts high street investment and tenant attraction with MyTraffic

Primonial REIM manages 32 billion euros with MyTraffic

Primonial REIM, a major European commercial real estate investment manager, faced challenges in identifying high-potential retail locations due to limited insight into pedestrian traffic patterns. This lack of data increased risk in their investment decisions and made it difficult to demonstrate commercial attractiveness to prospective tenant retailers. They turned to MyTraffic and its SmartMonitor product for a solution.

By implementing MyTraffic's precise footfall and trend analysis, Primonial REIM gained the ability to identify the most attractive streets and understand how pedestrian flows evolved. This data was essential for enhancing investment decisions and for effectively attracting high-performance tenants. Using the vendor's neutral and highly accurate data, particularly its heatmap analysis, Primonial REIM successfully convinced major brands like the Big Mamma group to lease their vacant premises, directly making their investments profitable.

Primonial Reim