Case Study: Primonial REIM boosts high street leasing decisions with MyTraffic

Primonial Reim - Customer Case Study

Primonial REIM, a commercial real estate investment manager, faced challenges in understanding pedestrian traffic patterns, which increased risk in their investment decisions and made it difficult to demonstrate commercial attractiveness to potential retail tenants. They turned to the vendor MyTraffic and its SmartMonitor service to gain better insights.

Using MyTraffic's solution, Primonial REIM gained access to precise footfall and trend analysis. This data enhanced their investment decision-making and was instrumental in attracting tenants and negotiating leases. A key result was using MyTraffic's neutral data to successfully convince the Big Mamma group to open a major trattoria in Marseille, helping to fill a vacant unit and bring more traffic to the area.

Primonial Reim

Valérie Pares

Head of Retail Investments and Asset Management