Case Study: Pitaya achieves 100% success in restaurant openings with MyTraffic

Pitaya achieves 100 restaurant openings with MyTraffic

Pitaya, a leading Thai street food restaurant chain in France, faced challenges with inconsistent location success, uncertain revenue projections, and vulnerability to market fluctuations during its rapid expansion. To support its franchising model, Pitaya turned to the vendor MyTraffic and its Geoblink product for data-driven location intelligence.

By implementing MyTraffic's solution, Pitaya integrated detailed footfall data, traffic intensity analysis, and customer typology studies into its development process. This allowed franchisees to build reliable business plans with accurate revenue forecasts. As a result, 95% of their openings were confirmed using MyTraffic data, with actual revenues perfectly matching or exceeding projections. The vendor MyTraffic helped Pitaya achieve 100% success on 100 restaurant openings, with not a single closure during the COVID-19 pandemic, and supported the planning of 60 new openings for 2021.

Pitaya