Case Study: Pepco achieves data-driven store expansion with MyTraffic

Pepco uses MyTraffic to support 240-store expansion with data-driven location decisions

Pepco, a retail company with 240 stores in Spain, faced challenges in its expansion strategy due to unreliable and outdated data sources. The Head of Expansion needed to diversify research and justify new site proposals with concrete data to secure internal approval. To address this, Pepco adopted the Geoblink service from vendor MyTraffic.

By implementing MyTraffic's data-driven platform, Pepco gained sharper insights into catchment areas and footfall, enabling more strategic location decisions. The solution provided data-backed support that helped secure approval for challenging store proposals. As a result, Pepco saw a significant increase in footfall and optimized its real estate strategy by monitoring rents per capita. MyTraffic's tools are now central to Pepco's plans for evaluating new markets like Portugal.