Case Study: Nous Anti-Gaspi de-risks store openings with Gini by MyTraffic

Nous Anti-Gaspi reviews 10 unit listings a day with MyTraffic

Nous Anti-Gaspi, a French company expanding its network of stores, faced a challenge in its rapid growth. With about ten new unit listings arriving daily, their team had no access to footfall data or precise catchment area information. This forced them to make site selection decisions based solely on what was available online and their budget, leading to a slow, manual, and high-risk screening process. They adopted Gini by MyTraffic to bring data into this critical decision-making.

The solution from MyTraffic involved analyzing every potential address with Gini as soon as a listing was received. The tool provided a single page with key metrics like footfall, competition, demographics, and purchasing power. This allowed Nous Anti-Gaspi to use footfall as a decisive knockout criterion, filtering out unsuitable locations quickly. The result was a transformed, efficient process that de-risks every store opening and enables the team to move quickly on the best opportunities.

Nous Anti-Gaspi