Case Study: Marques Avenue Group achieves more targeted campaigns and lower media costs with MyTraffic

Marques Avenue Group - Customer Case Study

The Marques Avenue Group, a manager of shopping centers for branded outlet stores, faced challenges with inefficient marketing efforts and limited insight for supporting brand decisions. This led to higher costs and unfocused audience targeting. To address this, they implemented the Geoblink solution from vendor MyTraffic.

Using the MyTraffic platform, Marques Avenue gained strategic targeting capabilities for campaign optimization. The solution provided detailed analyses of customer profiles and catchment areas, allowing for cost-efficient audience identification. This enabled them to reallocate resources effectively, such as focusing on audiences in Valence and Grenoble instead of Lyon for one center, which optimized their media investment costs and attracted new consumers while minimizing campaign expenses.

Marques Avenue Group

Léa Bekki

Communication and Marketing Manager