Case Study: Marques Avenue Group attracts more consumers and reduces campaign costs with MyTraffic

Marques Avenue Group attracts new consumers and cuts campaign costs with MyTraffic

The Marques Avenue Group, a manager of shopping centers for branded outlet stores, faced challenges with inefficient marketing efforts, limited insight for brand decisions, and higher costs from unfocused audience targeting. They partnered with the vendor MyTraffic and used its Geoblink product to help attract new consumers and minimise campaign costs.

MyTraffic's solution provided strategic targeting and campaign optimisation through detailed flow and demographic analyses. This enabled Marques Avenue to identify high-potential geographic areas, test audiences to reduce risks, and reallocate resources efficiently. As a result, the company attracted new consumers while minimising the costs of its campaigns. MyTraffic helped them optimise media investments by focusing on more relevant audiences, leading to significant savings.

Marques Avenue Group