Case Study: L'Occitane en Provence boosts confidence in store location decisions with MyTraffic

L'Occitane en Provence boosts store opening confidence with MyTraffic across 1,300+ stores

L'Occitane en Provence, a global beauty and skincare retailer, faced a challenge where revenue estimates for new store openings were based primarily on instinct and the field experience of property managers. This approach, which lacked numerical data, resulted in lower confidence levels when comparing potential addresses and making final location decisions. The vendor MyTraffic provided its service, Geoblink, to address this challenge.

By implementing MyTraffic's solution, L'Occitane en Provence gained access to data-backed tools for P&L construction. The use of annual traffic volume analysis and heat maps provided an objective way to compare locations and build confident revenue forecasts. As a result, MyTraffic significantly increased the team's level of trust and reassurance when launching new retail projects, as evidenced by the successful opening of a store on rue des Francs Bourgeois.

L'Occitane en Provence