Case Study: Leroy Merlin tracks catchment area dynamics and competitor market share with MyTraffic

Leroy Merlin tracks catchment areas across 400+ stores with MyTraffic

Leroy Merlin, a major retailer with over 400 stores, had extensive sales data but lacked the tools to understand its customers. The challenge was a lack of visibility into catchment area dynamics, customer origins, and the local competitive landscape, which limited performance analysis to just sales figures. To address this, Leroy Merlin partnered with MyTraffic and implemented its SmartMonitor product.

The solution from MyTraffic provided highly reliable and granular data that was integrated directly into Leroy Merlin's existing management dashboards. This gave store managers a complete, contextualized view to track traffic trends, customer origin zones, and market share evolution. As a result, Leroy Merlin shifted from simply analyzing sales to deeply understanding customer behavior, enabling them to design targeted, geolocated actions for underperforming zones and build both short-term and long-term strategic plans.

Leroy Merlin