Case Study: Le Comptoir de Mathilde accelerates store expansion and site selection with MyTraffic

Le Comptoir de Mathilde saves 5 days per project with MyTraffic

Le Comptoir de Mathilde, a chocolate shop and delicatessen franchise, needed to strategically expand its network of stores. The company's challenge was to define its territorial strategy and accurately measure the economic potential of new locations without relying on time-consuming site visits or unreliable data from other marketers. They approached MyTraffic and used its Geoblink product to gain these insights.

MyTraffic provided Le Comptoir de Mathilde with detailed foot traffic analysis and market data, which enhanced site selection accuracy and strategic expansion planning. This solution saved the company an estimated 4 to 5 field days per project, increased their store opening speed by 30%, and eliminated the need for a full-time geo-localization assistant. With support from MyTraffic, the company efficiently opened 16 new points of sale in a single year.

Le Comptoir de Mathilde