Case Study: Le Comptoir de Mathilde accelerates store expansion with MyTraffic

Le Comptoir de Mathilde - Customer Case Study

Le Comptoir de Mathilde, a growing chocolate and gourmet food retailer with an ambition to double its number of stores, faced challenges in its expansion strategy. The company needed to define its territorial coverage and measure the economic potential of new locations, a process that was previously slow and involved costly, time-consuming site visits. To address this, they turned to the vendor MyTraffic and its product, Geoblink.

Implementing MyTraffic provided a strategic solution for site selection and planning. The tool saved an estimated 4 to 5 days of on-site work per project by eliminating unnecessary visits and enabling detailed analysis of consumer profiles and locations remotely. The results were significant: a 30% increase in the rate of new store openings and the equivalent savings of a full-time assistant’s salary. MyTraffic enabled more efficient operations and is now integral to the company's plans for international expansion.

Le Comptoir de Mathilde

Philippe Kratz

Deputy Managing Director