Case Study: LCP gains deeper shopping centre insights with MyTraffic

LCP - Customer Case Study

LCP, a major commercial real estate company managing over 500 properties across the UK and Europe, faced challenges in evaluating its shopping centres. They relied on limited basic footfall counters and subjective opinions, which made it difficult to optimize strategies and convince retailers to lease vacant units. To overcome this, they implemented the SmartMonitor product from MyTraffic.

Using MyTraffic provided LCP with comprehensive customer insights, including heatmaps, socio-demographic profiles, and visitor origin data. This allowed them to identify tenant performance, understand customer behavior, and accurately compare their centres with direct competitors. The solution enabled LCP to make data-driven decisions, improve marketing and leasing strategies, and confidently provide prospective retailers with convincing, accurate data to secure new tenants.

LCP

Andrew Wood

Commercial Financial Controller