Case Study: LCP improves shopping centre strategy with MyTraffic

LCP analyzes 21 UK properties with MyTraffic

LCP, a major UK commercial property owner with a portfolio across Europe, faced challenges in evaluating the performance of its shopping centres. They relied on basic footfall counters and subjective opinions, which provided incomplete data and made it difficult to convince retailers to rent units and compete with rivals. To gain better insights, LCP turned to MyTraffic and its SmartMonitor product.

MyTraffic provided LCP with comprehensive customer insights and footfall analysis, including heatmaps, socio-demographic profiles, and competitor data. This solution enabled more informed decision-making, improved marketing and leasing strategies, and enhanced tenant success tracking. As a result, LCP gained a thorough understanding of its customer base and property performance, making it significantly easier to convince retailers by providing them with accurate data on visitor numbers and compatibility.

LCP