Case Study: Klépierre improves shopping center marketing and catchment area analysis with MyTraffic

Klépierre optimizes shopping center strategy with MyTraffic and 13 million annual visitors

Klépierre, a leading European commercial real estate company, faced the challenge of optimizing marketing for its Centre Jaude shopping center with outdated and unreliable data. Their goal was to attract and retain customers and refine their strategy, but they struggled with inconsistent studies that made developing a comprehensive annual marketing plan difficult. They turned to the vendor MyTraffic and its SmartMonitor product for a solution.

MyTraffic provided Klépierre with precise, monthly-updated analyses of traffic flows in their catchment area. This solution enabled enhanced campaign optimization, the ability to monitor trends, and benchmark against local competitors. A key result was the ability to confirm in real-time that large-scale construction work in Clermont-Ferrand had not negatively impacted foot traffic, allowing them to recapture their main target audience. The measurable impact for Centre Jaude, which sees 13 million visitors annually, was a significantly improved data-driven marketing strategy.

Klepierre