Case Study: in-Store Media boosts in-store DOOH performance with MyTraffic

in-Store Media boosts in-store DOOH targeting across 9 countries with MyTraffic

in-Store Media, a company specializing in in-store digital advertising (DOOH), faced the challenge of needing quantified, objective data to prove the effectiveness of its advertising devices to brands and partners. They turned to the vendor MyTraffic and its AudienceLabs product to gain precise insights into pedestrian flows and better demonstrate performance.

The solution implemented by MyTraffic provided in-Store Media with objective, up-to-date mobility data to visualize foot traffic around shops. This allowed them to build stronger sales arguments, better target high-potential locations, and optimize campaign implementation. As a result, MyTraffic helped in-Store Media improve the relevance of its media plans, build greater trust with agencies and advertisers, and shift towards a more data-driven commercial approach.

in-Store Media