Case Study: Groupe Strauss prioritizes investments with MyTraffic footfall data

Groupe Strauss evaluates 100,000m² of assets with MyTraffic

Groupe Strauss, a family-owned commercial real estate company specializing in retail parks, faced challenges with time-consuming data acquisition, inconsistent market insights, and limited property valuation accuracy. To better prioritize its investments across France, it turned to vendor MyTraffic and its SmartMonitor product to obtain accurate footfall data for evaluating the economic potential of commercial areas.

By implementing MyTraffic's solution, Groupe Strauss gained access to weekly updated, accurate, and standardized footfall data across Europe. This enabled comprehensive market comparisons, confirmed strategic intuitions, and allowed the team to focus its efforts on areas with the highest potential. The results included enhanced property valuation and efficient investment prioritization, with the data revealing that some retail parks attract over 57 million visitors annually, demonstrating their significant profitability potential.

Groupe Strauss