Case Study: Groupe Strauss achieves smarter investment prioritisation with MyTraffic SmartMonitor

Groupe Strauss - Customer Case Study

Groupe Strauss, a family-owned commercial real estate company focused on retail parks across France, faced the challenge of time-consuming data acquisition, which led to inconsistent market insights and limited property valuation accuracy. To make better investment decisions, they turned to the vendor MyTraffic and its SmartMonitor product for accurate footfall data.

By implementing MyTraffic’s solution, Groupe Strauss gained access to an efficient, up-to-date pedestrian flow dashboard. This provided comprehensive market comparisons and enabled the company to confirm intuitions and accurately prioritize investments in areas with the highest potential. The measurable results were significant; for example, they discovered one retail park attracted over 57 million visitors annually, more than the largest shopping center in France. MyTraffic’s data directly contributed to enhanced property valuation and helped the group achieve a commercial occupation rate exceeding 95%.

Groupe Strauss

Laurent Strauss

Development Director