Case Study: Goldenpoint achieves faster, data-driven site selection with MyTraffic

Goldenpoint - Customer Case Study

Goldenpoint, a retailer with 500 stores specializing in clothes and accessories, faced a challenge in its expansion efforts. It relied on time-consuming, resource-intensive site analysis, leading to decisions based on subjective viewpoints that increased project costs and caused delays. To make data-driven decisions, they turned to the vendor MyTraffic and its Geoblink product for accurate location data.

The solution from MyTraffic provided Goldenpoint with efficient, objective data on footfall for both current and potential locations. This enabled faster, more confident decision-making in site selection. The results were significant, reducing a process that once took three days of on-site work to just a few clicks. MyTraffic helped Goldenpoint save substantial time and costs while requiring fewer resources to complete projects.

Goldenpoint

Laura Massa

Real Estate Manager