Case Study: Galimmo improves tenant attraction and marketing performance with MyTraffic

Galimmo optimizes 60 sites with MyTraffic

Galimmo, a commercial real estate company managing seven shopping centers in Belgium, faced challenges with higher operational costs, limited data for retailer negotiations, and inconsistent marketing impact. To address this, they turned to vendor MyTraffic and its SmartMonitor product to gain better location analytics and strategic insights.

By implementing MyTraffic's platform, Galimmo optimized operational costs and enhanced its strategic focus. The solution provided essential data to attract new retailers and precisely monitor tenant performance, while also enabling highly targeted and measurable marketing campaigns. MyTraffic gave the company a 360° view of its market, allowing it to identify strengths and weaknesses while tracking competitors. Internally, the tool standardized reporting and analysis across all teams, becoming an essential part of their decision-making process.

Galimmo