Case Study: Five Guys improves sales forecasting and location decisions with MyTraffic

Five Guys improves sales forecasts with MyTraffic’s hourly footfall insights across 1,700+ restaurants

Five Guys, an American burger restaurant chain, faced the challenge of making subjective location decisions based on imprecise sources. Before using MyTraffic's Geoblink platform, the company struggled to quantify pedestrian flow and accurately estimate sales potential for new sites, which was a significant hurdle during their period of rapid expansion.

MyTraffic provided a solution by delivering precise, granular data on customer flow by day and by hour. This allowed Five Guys to support decisions with concrete data, leading to more reliable revenue predictions and faster decision-making. The implementation of MyTraffic's data resulted in improved accuracy of sales forecasting and an enhanced ability to objectively compare different locations for new store openings.

Five Guys