Case Study: Douglas improves store location decisions and expansion with MyTraffic

Douglas - Customer Case Study

Douglas, a European leader in perfumes and cosmetics with 1,900 stores, faced a challenge in optimizing its retail network. Following a drop in footfall during the Covid crisis, the company struggled with limited visibility on pedestrian traffic patterns, making it difficult to make informed decisions about store performance, relocations, and international expansion. To address this, they turned to the vendor MyTraffic and its Geoblink product for location intelligence.

MyTraffic provided Douglas with comprehensive footfall insights and customer analysis. The solution gave the company constant access to data on pedestrian traffic in front of any location, enabling informed relocation and site selection decisions. This data-driven approach provided strategic support for international expansion, allowing teams to assess and compare new locations with confidence before ever visiting them.

Douglas

Stefan Albert

Senior Corporate Real Estate