Case Study: Cushman & Wakefield accelerates strategic decision-making with MyTraffic

Cushman & Wakefield speeds client decision-making with MyTraffic and monthly updated data

Cushman & Wakefield, a global leader in corporate real estate services, faced the challenge of relying on static data from infrequent manual surveys. This limited the accuracy of their analyses and their responsiveness to market changes, making it difficult to provide strategic recommendations in a competitive environment. To enhance their services, they chose the MyTraffic SmartMonitor solution.

By implementing MyTraffic, Cushman & Wakefield gained access to dynamic, monthly updated footfall data. This provided them with evolving insights into customer flows, allowing them to objectively validate analyses and speed up their clients' decision-making process. The MyTraffic solution enhanced their reports with precise data, enabling them to offer more complete and strategic advice on location selection.

Cushman & Wakefield