Case Study: Cushman & Wakefield boosts responsiveness and data-driven decision-making with MyTraffic

Cushman & Wakefield saves 50% of customer study time with MyTraffic

Cushman & Wakefield, a global commercial real estate services firm, faced a challenge due to its dependence on outdated and imprecise data sources. This limited its ability to validate emerging retail locations and trends for its clients, which include landlords, retailers, and investors. The increased time and effort required for data collection and analysis hindered responsiveness, prompting the search for a new data provider.

Cushman & Wakefield implemented MyTraffic's SmartMonitor product to gain access to reliable, up-to-date, and centralized footfall data. The solution provided critical analytics on dynamic footfall, visitor origin, and socio-demographics, enabling enhanced decision-making and a stronger competitive edge. As a result, the firm is now twice as responsive to client requests, and the Head of Research reported saving 50% of the time previously spent on customer studies. MyTraffic also helped Cushman & Wakefield secure new contracts and expand its field of action in Belgium from 15 to 40 streets.

Cushman & Wakefield