Case Study: Cushman & Wakefield boosts responsiveness and data-driven location decisions with MyTraffic

Cushman & Wakefield - Customer Case Study

Cushman & Wakefield, a global commercial real estate firm, faced challenges with dependence on outdated data sources and a limited ability to validate emerging locations. Their customers, including retailers and landlords, required recent and reliable footfall data to make informed decisions, a need that became especially critical during the COVID-19 health crisis. They chose MyTraffic and its SmartMonitor product to address this.

By implementing MyTraffic, Cushman & Wakefield gained access to reliable, up-to-date, and centralized footfall data. This solution enabled them to provide clients with precise information on visitor numbers, origins, and socio-demographics, enhancing their decision-making. The measurable impacts include a 50% time savings on customer studies for their research head, an expansion from 15 to 40 monitored streets in Belgium, and the ability to secure new contracts. MyTraffic provided a competitive edge, making the firm twice as responsive to client requests.

Cushman & Wakefield

Cédric Van Meerbeeck

Head of Research & Marketing