Case Study: Cabaïa secures profitable store locations with MyTraffic

Cabaïa evaluates 100-150 store proposals a week with MyTraffic

Cabaïa, a fast-growing retail brand, faced a challenge in scaling its store network across France and Europe. With dozens of new location proposals to assess each week, they struggled to quickly and accurately identify profitable sites and anticipate a store's true performance without reliable data. To overcome this, they turned to the vendor MyTraffic and its Geoblink and DataLibrary products.

Using MyTraffic, Cabaïa gained immediate access to reliable footfall data and heatmaps. This solution allowed them to identify the highest-performing areas within seconds and build accurate financial forecasts. As a result, MyTraffic empowered them to make fast, well-informed decisions, secure profitability from a store's first year, and successfully manage a network that grew to 43 stores across Europe.

Cabaïa