Case Study: Beauvais revitalizes its city centre with MyTraffic

Beauvais measures 40+ city centre actions with MyTraffic

The city of Beauvais faced a challenge in revitalizing its city centre, aiming to reduce vacancy rates and attract new investors and retailers. Before using MyTraffic's CityManager product, the city relied on outdated and limited footfall data, which made it difficult to track the long-term impact of their actions and convince project leaders.

MyTraffic provided Beauvais with accurate, dynamic, and regularly updated footfall data. This solution allowed the city to measure the performance of over 40 commercial actions and events, providing tangible data to support retailers. The data also made it significantly easier to attract and convince investors by objectively demonstrating the area's commercial attractiveness, ultimately helping to boost the city's overall appeal.

Beauvais