Case Study: Beauvais revitalises its city centre with MyTraffic

Beauvais - Customer Case Study

Beauvais, a city in France, sought to revitalize its city centre by reducing vacancy rates and attracting new retailers and investors. The challenge was outdated and limited footfall data, an inability to track the long-term impact of their actions, and difficulties in convincing investors. To address this, they turned to the vendor MyTraffic and its CityManager product.

The solution from MyTraffic provided Beauvais with accurate, dynamic footfall data. This allowed the city to precisely measure the performance of over 40 events and commercial actions, tracking both short and long-term impacts. MyTraffic's data provided retailers with actionable insights and gave the city objective, convincing information to attract investors by showcasing the area's commercial attractiveness.

Beauvais

Lucas Météyé

City Centre Manager