Case Study: Apsys boosts Beaugrenelle visitor traffic by 16% with MyTraffic SmartMonitor

Apsys increases visitors by 16% with MyTraffic

Apsys, a major player in commercial real estate, faced challenges in analyzing shopping center performance and obtaining accurate data on its catchment areas. Its basic counting tools provided limited insights, making competitive benchmarking difficult and campaign impact assessment less effective. To address this, Apsys turned to MyTraffic and its SmartMonitor solution.

By implementing MyTraffic's SaaS platform, Apsys gained refined and accurate customer data, enabling enhanced competitive performance analysis and precise targeting for campaigns. This empowered more informed decision-making, such as optimizing a digital media campaign for a reopening event. As a result, Apsys increased the number of visitors by 16% at its Beaugrenelle shopping center and was able to evaluate the campaign's impact on traffic and turnover with extremely precise ROI.

Apsys