Case Study: Apsys increases visitor traffic by 16% with MyTraffic SmartMonitor

Apsys - Customer Case Study

Apsys, a major player in commercial real estate managing 35 assets, faced challenges in analyzing shopping center performance and obtaining accurate data on its catchment areas. The company's previous basic counting tools provided limited insights, making competitive benchmarking and effective campaign impact assessment difficult. To address this, Apsys turned to MyTraffic and its SmartMonitor solution for more refined and accurate customer data.

By implementing MyTraffic's SaaS solution, Apsys gained enhanced competitive performance analysis and precise targeting capabilities. This allowed the marketing team to refine a digital media campaign for a reopening, leading to a 16% increase in the number of visitors at its Beaugrenelle center. MyTraffic enabled Apsys to understand its strengths and weaknesses on the catchment area, resulting in an extremely precise ROI and the ability to evaluate the campaign's impact on both traffic and turnover.

Apsys

Véronique Ottelard

Marketing & communication Director