Case Study: Amorino strengthens European expansion and store performance with MyTraffic

Amorino expands to 400 stores by 2025 with MyTraffic

Amorino, an Italian gelato company with 220 shops across 15 countries, faced challenges in its European expansion. Without MyTraffic, the company relied on limited data and intuition for opening new stores, which increased risks and costs. They also struggled to assess overall network performance and identify the key factors for a successful location.

By implementing MyTraffic's Geoblink platform, Amorino adopted a data-driven strategy. The solution provided reliable pedestrian traffic data and location analytics, which were used to identify key success factors, refine the expansion plan, and enhance financial management of the network. As a result, MyTraffic helped Amorino save time, significantly decrease expansion-related costs, and confidently manage international lease negotiations.

Amorino